What do the different sales types mean?

Learn which sales type to choose for your items.

When creating an item upload in Atlas, you can choose between three sales types: No Reserve Price, Reserve Price and Allocation.

This article will explain what these terms mean and how they are displayed on your item's storefront.

No Reserve price

No reserve price means no minimum bid amount required. The lot will be awarded to the highest bidder.

Reserve price

The reserve price is the lowest price that the seller is willing to accept for an item.

• A reserve price can only be set on lots exceeding €200.
• Do not use allocation with Reserve Price. Lots automatically move into allocation if reserve price is not met.

What happens when Reserve price is met?

When the reserve price is met, the item is automatically allocated to the highest bidder at (or above) the reserve price when the lot closes. The item is automatically placed into the bidders checkout.

What happens if the Reserve price is not met?

Items that have not reached their reserve price are placed into the Allocate Tab of the Auction Monitor. Here, the internal account manager or seller can allocate the item to a bidder even their bid is below the reserve price. Alternatively, they can decline the allocation if they want to re-auction the item.

Allocation

This means that the highest bid must be approved by the seller for a sale to happen.

Additional definitions:

Seller minimum: the minimum amount required for settlement with the seller, determined by the seller's commercial terms, and excluding any seller commissions or premiums.

Starting price: the initial bid amount displayed on the item when the auction begins.

Estimated price: the anticipated selling price for the item